Our song on Sky News

Generation Z’s debut single “STRONG” – written and recorded at BonaFideStudio during the Covid pandemic lockdown, to raise money and awareness for YoungMinds, fighting for young people with mental health issues, and Grief Encounter, supporting bereaved children, young people and their families.

Strong has been written by Perrie Young/ Daniella Joseph/Bryan Edery 

Song be downloaded on  

Apple Music / iTunes

https://apple.co/2Qd4mUZ

Spotify

https://spoti.fi/2EhNjhT

you can watch the video on

YouTube

https://bit.ly/2YgaKPR

Album ‘Kosovske” | Milos Zubac

Kosovske album by Serbian singer songwriter Milos Zubac is tainted with just right amount of rustic tinge. It’s entirely warranted, of course within both folk music and the wider artistic spectrum to have such a keenly honed ability to locate in a song the emotional essence that can, in just a single phrase or vocal elision, cut one to the quick. Rather than a gift or innate instinct, it’s the result of a remarkable feat of collective aesthetics in which Milos’ subtle arrangements draw the maximum impact from Serbian cultural heritage, originated from Kosovo and Metohija, and his distinctive intonations. Applied cleverly, the results are an artistry of bygone times, folklore and drama, as demonstrated on this ground-breaking album. 

Songs are sung in a gentle breathy caress, Milos’ powerful baritone supported by angel-like female vocalists who create this illusion that the words drifting away, feather-like, at the ends of lines. ‘Kosovske” songs employed avian and pastoral imagery to evoke mild frustration and yearning with an air of wistful melancholy. The connection to his father’s work; Pero Zubac (writer and actor) was startlingly clear, though that influence is far from their sole value. Realised here in expressive interpretations and interspersed with piano/electric guitar of Nemanja Nesic, these songs are full of acute observations, deft allusions and metaphors, and the subtlest of emotional revelations, wielded with a Serbian unrestraint redolent with the aromas of history.

On one level, there’s a warm sense of communion with the ancient Kosovo and Metohija, but just beneath the calm surface lurk currents of desire. The desire, however, bears little relation to today’s tawdry evocative poetry, but offers instead the sweet expression of artistic ambition, from the gentle reflection on music’s capacity to stir memories and emotions.

Zubac’s piquant tone reveals the mystery and charm in “Kosovske’ wistful delivery suggests the silken chains that bind a heart. Must have this Autumn.

Listen on Spotify:  click here

Review by Deanna Bogdanovic

#WeMakeEvents

Music venues, theatres and their workforces are taking part in a day of action around the UK to highlight the crisis facing the live events scene.

Last month the government announced a £1.57bn support package aimed at protecting theatres, galleries and museums. The government has previously said that will lead to more work for freelancers.

The furlough scheme and support for self-employed people are due to end in the coming months – and many freelancers were not eligible for them at all.

“Without major, immediate support from government, the entire live events sector supply chain is at risk of collapse,” said the members of The Cure in a statement.

“The aim of the campaign is to have financial support extended for the people and companies in this sector, until they can return to work.”

Support Us!

#LetTheMusicPlay !

Stars from the UK’s live music sector, alongside thousands of venues, crew and industry figures, are today issuing an urgent plea for support from the UK Government during what would have been the UK’s world-famous festival season.

The appeal, made in a letter to the Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden, is signed by 1,500 artists, many of whom were due to perform at festivals this summer, including Glastonbury, Leeds, Reading, Kendal Calling, Green Man, Latitude, All Points East, Parklife, TRNSMT, and hundreds more across the country. 560 venues and nearly 4,000 production crew vital to the success of the industry have also added their names.
The call to government comes as new research commissioned by the industry demonstrates the vital economic contribution of the live music sector. As well as supporting 210,000 jobs across the country, venues, concerts, festivals and production companies added £4.5bn to the economy in 2019.
But, because they’re unable to operate with any level of social distancing, concerts and festivals are unlikely to take place again in the UK until 2021 at the earliest. Many hundreds of redundancies have already been made, with the potential for tens of thousands to follow this year.
In the joint letter, the artists say: “UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade. But, with no end to social distancing in sight or financial support from government yet agreed, the future for concerts and festivals and the hundreds of thousands of people who work in them looks bleak.”
“Until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies and the end of this world-leading industry.”
To coincide with the letter, hundreds of artists, venues, concerts, festivals, production companies and other people across the industry will today begin posting films and photos of their last live gig under the banner #letthemusicplay. Fans will also be encouraged to post about the last gig they went to, all in a mass show of support for the UK’s world-leading live music industry during its shutdown.
By head of population, the UK is the second biggest live music market in the world. But, despite the global influence and economic importance of British live music, government support for the sector continues to lag behind other countries. The German government recently announced €150m in financial support for live music as part of a €50bn package of grants and loans for the cultural sector, and France has announced a further €50m to ‘build support plans’ for the live music industry.
Dua Lipa said: “It’s incredibly important for artists like myself to speak up and support the live music industry in the UK. From the very start playing live concerts up and down the country has been a cornerstone for my own career. I am proud to have had the chance to play through all the levels … small clubs, then theatres and ballrooms and into arenas, and of course festivals in between each touring cycle. But the possibility for other emerging British artists to take the same path is in danger if the industry doesn’t receive much needed government support in the interim period before all the various venues, festivals and promoters are ready and able to operate independently again.”
Liam Gallagher said: “Amazing gigs don’t happen without an amazing team behind the stage, but they’ll all be out of jobs unless we can get back out there doing what we love. I can’t wait to get back to playing for the fans. But in the meantime we need to look after the live industry. There are so many great people in it and we all need to support them until we can get back to playing live.”
Ben Lovett, Mumford & Sons and Venue Group, said: “I’ve dedicated my life to music, on and off the stage. I was a teenager when I started running a monthly new music night called Communion with a couple of friends that has evolved into one of the UK’s most established concert promotions businesses, independent record labels and publishing companies. I was barely 20 when we were cutting some of the early Mumford & Sons demos in my parents’ attic and spending all of our spare energy in rehearsal rooms, and then cutting our teeth in venues throughout London. Now I’m a venue owner and operator of Omeara and Lafayette and watching our entire industry get decimated by this virus. Every day, literally, I hear of another friend in music losing their job, shutting up shop, switching careers. This pandemic has affected everyone, it has taken many lives and forever changed many more. Live entertainment has not been the headline, nor do I believe it should’ve been, at least until now. We really have to pay some attention to what our cultural landscape is going to look like on the other side of this and we’re hoping that #letthemusicplay will pull some of this into focus for a minute.”
Beverley Knight said: “Alongside my love of music and theatre is my love of Wolverhampton Wanderers. We now need to see the same energy and ambition that brought football back applied to live music and theatre because, if not, the impact on the industry is going to be devastating and some elements may never come back.”
Emily Eavis, Glastonbury organiser, said: “The UK’s venues, festivals, performers and crew bring so much to this country’s culture and economy, but they are now facing desperate financial challenges. If the government doesn’t step up and support the British arts, we really could lose vital aspects of our culture forever.”
Phil Bowdery, Chairman of the Concert Promoters’ Association, said: “July would normally see the UK embarking on a world-famous summer of live music, but this year the lights are switched off and the microphones unplugged. Live music has sought to play its role in helping tackle Coronavirus, with many artists providing entertainment for people from their homes. But our shut down is likely to go on for much longer than most with many concerts and festivals unable to operate until 2021 at the earliest. Without rapid government support, the long-term impact will be devastating, with the loss of hundreds of thousands of highly-skilled jobs and billions of pounds from the UK economy.”
Data shows that the biggest economic impact from the live music shutdown is likely to be felt regionally, where concerts and festivals have been proven to bring huge benefits.
• One sell-out full capacity night of live music in Birmingham would generate £3m for the local economy.
• The Great Escape festival in Brighton generates £16 million worth of business for artists, managers, songwriters, producers and production services.
• TRNSMT festival in Glasgow generates a local economic impact of £10 million.
• Glastonbury Festival generates more than £100m a year for local businesses and charities.
• Belladrum Festival in Inverness, Scotland’s biggest camping festival, contributes £5million each year to local economy.
• Ed Sheeran’s four shows at Chantry Park in 2019 boosted the Ipswich economy by £9m.
Because of the complex challenges the live music industry faces, it will be one of the last sectors to reopen. As other parts of the economy start to reopen, the live music industry is calling on the Government to provide vital sector-specific support, including: 
1. A clear, conditional timeline for reopening venues without social distancing.
2. A comprehensive business and employment support package and access to finance.
3. Full VAT exemption on ticket sales. 
The business and employment support package should include: a government-backed insurance scheme to allow shows to go ahead; an extension of the furlough scheme and help for the self-employed to prevent mass redundancies; rent breaks for venues to allow them to reopen; an extension of business rate relief to the entire live music supply chain to protect our ecosystem; rolling-over fees for single premises event licences for festivals; and financial support for lost box office income.

We are really banging the drum for local businesses

Many shops are re-opening today in #MuswellHill for the first time since March, all excited bit naturally nervous and worried. We urge shoppers to be kind and courteous. 

TODAY we are launching a campaign to support local businesses to help them recover from the impact of the coronavirus lockdown.
Our new #ShopLocal campaign encourages our residents to back our traders by spending their money with them.
This is a crucial time for local businesses as they try to recover from the impact of the lockdown which, for many, has seen them without any income for more than 3 months. In Muswell Hill, we are fortunate to have so many great local, independent businesses and we need our community to support them now to make sure we don’t lose them.
We are really banging the drum for local businesses from all sectors including retail, hospitality and leisure and encouraging our residents to show their support by #shoppinglocal
#ShopLocal #SpendLocal #LoveLocalBusiness

Read and interview with our chief music producer Deanna Bogdanovic in Ham and High https://www.hamhigh.co.uk/news/shop-local-muswell-hill-traders-association-1-6689875?fbclid=IwAR07p1vWfSFTyxGgGOMzEb48cck664jJlyW9oS5dhdklwpeNNmPvkfwS7-A

20 Tips For Pitching Your Music

Follow these 20 steps to success!

Crafting a successful email pitch is an art form and can make or break your marketing campaign to influencers. A great email pitch is concise, yet informative, and personal, yet professional.
Over the years we’ve established the following elements to be crucial.
No. 1 Do Your Research
The real trick to running a successful marketing campaign to influencers is making sure that the content you’re pitching is actually relevant to them. It may sound obvious but read the descriptions that are included in our directories & pay attention to the genres that each influencer covers. Hit the links in their listing – check out their playlist & their last few posts & ask yourself: Does my music fit in here? Do they cover my genre of music? Will my style of music compliment this playlist? Focus your time and energy on influencers that like your style of music & cover artists that you sound similar to. Think size-wise, does this influencer cover smaller acts or do they stick to the bigger well-known names. A little effort goes a long way & getting it right can actually save you time.
No. 2 Follow Their Submission Guidelines
Some playlists/blogs have strict music submission guidelines & if you don’t follow them, then your pitch will get ignored no matter how great your song is.

Some influencers have forms you can fill out, others want to use dropbox however, you will find that many will accept via email. 

Again, we have included all of these guidelines in our directories …. and we really recommend that you play by the influencer’s rules here because it is an important part of the pitching game.

It is also another way for a curator/blogger to test if you have taken the time to visit their website or not. 

Following their submission guidelines is an important step to getting your music added to their playlist or reviewed on their blog.
No. 3 Timing
In an ideal world, you should start submitting your tracks to playlists & blogs about 3 weeks in advance of your release date. The pitching timeline has 3 steps: First pitch,
Follow-up
Reminder on the release date
Pitching your music weeks before your actual release date using SoundCloud private links gives you enough time to provide more information and plan out other specifics such as premieres and social posts.
No. 4 Don’t Send Mass Emails
This is a cardinal rule of pitching. Breaking this rule is the fastest way to not get any results. Influencers are constantly inundated with submissions so you have to take the time & effort to get noticed…. That starts with emailing one person at a time. And BCC-ing isn’t an acceptable loophole. Do not add an influencer to your mailing list provider and blast them with your press releases. You email will more than likely get blocked & marked as spam. It’s important to put a personal twist on each email, so the influencer feels that your email was well thought out and specifically for them. Most people can see right through a generic copy and paste.
No. 5 Craft Your Subject Line
The subject line is the most important sentence of your email. If your subject line doesn’t grab the person, your message is likely to get deleted on the spot. You want the recipient to know right away exactly why you’re emailing & you want them to be intrigued enough to actually open the email. The general advice is to keep the subject line short, simple, concise & gimmick-free. Maybe just the name of your band and possibly an offer to premiere it eg: New Billie Eilish – premiere offer
Or pick one major hook about your music or band that makes you unique & condense it into 7 words or less subject line
And if there’s something especially significant or appealing that might make you particularly interesting to that influencer, make sure it’s front and center.
But remember to keep it short… really short!
According to data from Marketo, 41 characters–or 7 words–seems to be a sweet spot for email subject line length & some marketing experts suggest going even shorter. It’s tempting to try and anything and everything to get an influencer to open an email based on its subject line, but if you don’t want your email deleted or worse marked as spam please avoid: ALL CAPS
Jargon
the term “Press release”
gimmicks
hyperbole
Tricks
Don’t plead with people to “Open Me!” When it comes to Subject Lines punctuation is not your friend okay!!!!!!!!
PS Use emojis strategically & sparingly: too many will make your email appear spam-like.
No. 6 Send Personalized Emails
The lack of personalization is the number one reason influencers reject pitches….so make sure you open with a human touch! That just simply means … address them on a first name basis and double-check that you spelled their name correctly. This detail is very important and easy to get right. So just start simple greeting – “Hello” or “Hey” followed by their Name, Followed by a little ‘Hope you’re doing well’, ‘Hope you had a good weekend’ or whatever feels comfortable for you to say.
No. 7 Pay Them A Compliment
So they have been intrigued enough by your subject line to open your email, now it’s time to score some brownie points! And the quickest and easiest way to earn points is to pay the influencer a genuine compliment 🙂 Mention that you really enjoyed listening to their playlist or compliment one of their posts (ideally on an artist that makes similar music to you)
No. 8 Give Yourself A Short Introduction
Keep this part short & sweet. Outline in two sentences, who you are, what your release is (single / EP) when it’s coming out, on what record label (if any) & if someone of particular interest produced or mixed it.
No. 9 Specify Your Ask
Let them know exactly what you are hoping to get from them so you can be on the same page, such as “We’d love to offer you the premiere on Sept 14th” or “If you like the song it’d be great if you could include it on your Spotify playlist X”.
No. 10 Be Unique, Be Authentic…Be You!
Now it’s your time to shine! Show your personality, add a bit of humor & charm! Find your way to stand out from the rest…. Ask yourself, what is it about you & your music that could spark a curator/bloggers interest?We have all heard the phrase “what’s the story” aka what makes you and your music different from every other band out there. So try and find your hook – the angle that makes you interesting & relatable, the story that reels in a potential fan.What unique qualities or stats about you might be intriguing to a curator/blogger? Recent support slots 
Streaming numbers
Your captive fanbase 
So skip the hype and tell a story that captures people’s attention.
No. 11 Keep It Short & Sweet!
Curators/Bloggers get a lot of email & simply don’t have the time to read your lengthy press release or life story. So try to keep your email short, simple and to the point.  Use bullet points for your career highlightsIf they want to know more, they will ask. 
No. 12 Don’t Send An Album
Unless you are Billie Ellish, the chances of someone actually listening to your entire album are very slim… Even successful artists struggle to get their fans to commit to their entire album so don’t ask a busy curator/blogger to listen to more than one song. So just send them your best song off your upcoming EP or LP, win them over with your finest tune, build the relationship, leave them wanting more & if they want to hear more they will let you know.
No. 13 Never Send Attachments
NEVER attach MP3s, press releases, or any other files to an email. 
Why? Because email attachments are associated with malware & trigger spam filters.
Attachments are a nightmare for a busy curator/blogger… cluttering up their inbox so your email will just get deleted or worse result in you getting blocked. Always use a link where the influencer can view or download your hi-res photos, artwork, EPK or press release such as Google Drive, Dropbox, an EPK client, or even your website. Just make sure they have permission to access your photos.
No. 14 Include A Streamable Link
Make it as convenient as possible for someone to listen to your music! Send a streaming link where the curator/blogger can easily preview your music before deciding to download it. (create a private SoundCloud link if pre-release (enable download – make sure to properly ID3 tag the file), and use a public SoundCloud link if post-release). 
No. 15 Follow Their Playlist & Socials
Hit the links that we have included in our directories
Support them – follow their Spotify playlists
Build a relationship – follow them on Instagram/Twitter. 
Remember that you are asking the blogger/curator to become your new fan, so it could certainly help your cause if you have already returned the favor.
Communicate. Compliment. Be Genuine
So start by liking, sharing or commenting on any of their posts that resonate with you. Let them know you aren’t all take and no give. It’s more of a partnership.
No. 16 Keep Records
You need to keep track of who you emailed, when, their response & if you have followed up with them or not. Create a spreadsheet in google drive to make it easier to stay on top of this vital information.
No. 17 Follow Up
Follow-ups are crucial to the pitching process yet this is where a lot of people drop the ball. Unless you’re very lucky, have an incredibly powerful pitch, or already have a solid relationship, chances are you are not going to get a response on your first try. Curators/bloggers are really busy so they might not have had time to read or reply yet. A lot of emails get lost in the inbox so if you don’t get a response, don’t be afraid to follow up.  A good general rule of thumb is to follow-up 7 days after your first pitch. Remember that you should start submitting your tracks to playlists & blogs about 3 weeks in advance of your release date. And then send a polite reminder on the release day. This is crucial. If you don’t hear back ….. That’s okay! There is always your next release! It’s extremely important to respect their decision and their time! Always be courteous, polite, humble – nobody owes you anything
No. 18 Reach Out At Scale
An average of 40,000 new songs are uploaded to Spotify every day, & thus its a very competitive market. This is why reaching out at scale is so important, as well as diligently keeping track of when you emailed whom, and following up. Unless you have incredible music, amazing pitching skills, or an artist with a lot of clout, you’ll need to add a ton of volume to your approach if you want to be successful. It’s unrealistic to complain about not seeing any results if you’re only reaching out to 10 curators/bloggers
Get in the habit of sending out a set amount of email pitches every day. Commit to a certain amount like 10 or 15 a day for one month.
After a few days, it will get faster and easier. It shouldn’t take you more than 20-30 minutes per day once you get a system down.
No. 19 Grow Your Following
Put simply, the more followers you have, the more likely it is that curators/bloggers will take you seriously. There are lots of articles dedicated to this integral part of an artist’s career, and it’s worth taking the time to research and learn ways to grow your followers. Make frequent & engaging posts Curators/bloggers generally pay attention to your audience engagement across Instagram/Facebook/Twitter.
No. 20 Say Thank You
And finally…..If your music ends up being included on any Spotify playlist or reviewed by a blog, make sure to thank the curator/blogger for their time. And return the favour by sharing the playlist/blog review on all your socials! Share it as much as possible to start racking up more and more streams. And tag the curator/blogger in your posts too, to show them you’re invested and build your relationship with them.
Oh, and one last thing, it’s always a good idea to double-check your spelling and make sure you sound polite and professional 🙂

By MICCO

FATHER ‘S DAY SPECIAL RECORDING STUDIO EXPERIENCE

Father in your life deserves to finally get something he will actually love and enjoy on his Special Day. There is already enough slippers in his bottom drawer…

Let him play the celebrity for a day as he steps into our studio as a superstar! He can practice and perfect his own music with the help of our experts, and him alone or with the band will have the time and facilities to create their own music to keep forever!

Special Father’s Day Packages

With the expert staff on hand to answer any questions Father in your life may have and help him feel at ease, he’ll soon be feeling confident enough to lay down some top tracks! Not only will this hugely enjoyable experience allow him to get a feel for what it is like to record professionally, but he will also be able to take home a CD that he can be proud of for years to come. Make those singing/playing/recording dreams a reality for Father in your life on his Special day.

A: Recording day package: 8 hour day in the studio with up to 5 people – only £250, without backline and instruments: £200

(rehearsal, recording, mixing. mastering)

B: HalfDay package: 4 hour day in the studio, rehearsal, recording, mixing. mastering. Up to two people: £120

C: JamPackage: 3 hour rehearsal, 1 hour recording £65

D: NameYourBudget just buy £ voucher as per your choice

Email us for Gift Certificates instantly, print our vouchers at home.

Happy 21st birthday to us!

(Big grin on our face) We are 21 today! 😃
We at BonaFideStudio truly appreciate our clients and studio friends and we’re so grateful for the trust you’ve placed in us. You are the reason we do what we do! Keep giving!

We sincerely hope to see you soon!
Here is to 21 more, good health, love and awesome #music! 🎶 🍷🎂

‘Muswell Hill will never be the same’: Tributes for Toff’s owner George Georgiou – ‘one of our own’

George, you always stood out of all people by your infections laughter and kind character and your big heart. You were always a true gentleman!
Those of us who got to know you were very lucky for having crossed paths with you!
Thank you for being in our lives.
Sending all our love to Toff’s family

georgeGeorge was a person who knew how to appreciate every moment of life. We remember him for his optimism and positive energy which radiates through all of us. His absence will be difficult to get over, We already miss him dearly.

Condolences to his family and Toff’s

An interview with our chief Deanna Bogdanovic about George is now live on Ham and High,

To read it click here

BonaFideStudio in lockdown news

We recorded NHS thank you song with help of Muswell Hill children. Read an interview with our young songwriter Mila

https://www.hamhigh.co.uk/education/coronavirus-nhs-thank-you-key-workers-muswell-hill-1-6614741?fbclid=IwAR0vUqalJJev-3fG29fFUoTlfVYq3rJVXwVNNeGe0PR_SwmE4O_togkjiIo

Read an article written by our chief Deanna Bogdanovic on how Muswell Hill businesses can adapt to meet challenges of coronavirus

https://www.hamhigh.co.uk/news/coronavirus-muswell-hill-how-businesses-can-adapt-to-challenge-1-6574623